Our Promise

Water is the source of life, the most essential element. Wherever we live, however we live, water is central to our existence and to our quality of life. At Strauss Water we believe that you and your family have the basic right to safe, clean drinking water.

We promise to improve people’s lives by creating wonders out of water. This drives us ‎every day to ensure Strauss Water customers have a constant supply of top quality water, and an exciting user ‎experience. This is what strengthens our commitment to building and sustaining long ‎lasting relationships so we can make sure you always have  great tasting, hot and cold ‎water that meets you and your family’s daily drinking water needs.‎

Strauss Water Story

What we do

Strauss Water (of the Strauss Group) is a world leading expert in water, offering top quality, great tasting, purified drinking-water solutions. We develop, produce and market environmentally-friendly, heating and cooling WaterBars for in-home and business use.  We have multiple patents in water treatment and purification, heating and cooling and holds numerous quality assurance standards including the American Water Quality Association (WQA) . We enjoy successful collaborations worldwide, including with Haier Group in China and The Virgin Group in the UK.

Read more about our collaborations with The Haier Group  and The Virgin Group.


Our history

We’ve been taking care of water for over 40 years. It all started in 1971 when Tana Industries was founded at Kibbutz Netiv Halemed Heh ‎in Israel. Oddly enough, the factory started as a manufacturer of metal parts for the electronics industry. Four years later, when Tana Industries acquired a plant for the manufacture of water cooling appliances, things began evolving.

 In 1978 we purchased an innovative water purification technology from the Technion Institute of Technology and so began development of the very first water purification appliance – the Tami3 (Part of the deal we signed with the Technion stated that the new appliance would have to be named “Tami”, after the daughter of the professor who developed the technology). Launched in 1987, the Tami4 was patented in the US and became the gold standard in home water purification systems in Israel and transformed Tana Industries (known as Tami4) into Israel’s market leader for drinking water solutions for households and businesses.

Read more about Strauss Water Israel.

In the mid-2000s, Strauss Group identified the drinking water category as a significant strategic opportunity in keeping with the Group's mission to create wonders out of basics. In 2007, the Group invested in the H2Q venture, which was initially established as a joint venture between Strauss and a group of scientists and entrepreneurs to develop water purification technologies. In 2009, Strauss Group acquired Tana Industries and established Strauss Water, a merger between H2Q and Tana.

Strauss Water History
Strauss Group

About Strauss Group

Strauss Group, Israel's second largest food and beverage company, is an international corporation comprising five companies: Strauss Israel, Strauss Coffee, Strauss Water, Max Brenner and Obela/Sabra (the PepsiCo-Strauss refrigerated dips & spreads partnership).

Strauss Group has approximately 14,000 employees operating at 26 sites in 18 countries around the world including the U.S., China, U.K., Australia, Holland, Switzerland, Germany, Russia, Poland, Romania and Brazil. Strauss Group has partnered with leading multinationals such as Danone, PepsiCo and TPG Capital. Traded on the Tel Aviv Index, Strauss Group had in 2011 net revenues of $2.2 billion. The Group has a high credit rating of AA+.