Haier Strauss Water
Established in October 2010, Haier Strauss Water Co. Ltd. is a joint venture between Haier group, the global home appliances leader, and Strauss water, a leader in providing safe drinking water solutions.
Located in Qingdao, China, Haier Strauss Water introduced breakthrough drinking water solutions, developed particularly to meet the Chinese household requirements and drinking water habits.
The “Water Maker” product line that utilizes the unique patented "MAZE" purification technology was successfully launched in 2011, and has since been attracting significant interest in the Chinese market.
Haier Strauss Water operates all over China and is present in all major retail and e-commerce retailers.
About The Haier Group:
The Haier Group was established in 1984 and is today considered the world leader in the sphere of electrical appliances and home electronics. It operates in a range of categories, including refrigerators, air conditioners, home entertainment electronics, communications and cellular, personal computers, washing machines, and home appliances.
Haier has a significant and strong presence in Chinese retail world including its exclusive chain of 5,000 Haier stores spread throughout China. Haier also operates in East and West Asia, Africa, Europe, Australia, the Middle East and the US.
Haier group sees great importance in its corporate responsibility. It considered to be the most environmentally active brand in China and runs a variety of environmental projects.
Virgin Strauss Water UK
Strauss Water UK was launched in 2004 to provide high quality drinking water solutions to the business sector.
In May 2012 we created a partnership with Virgin Group -
a leading international investment group and one of the world's most recognized and respected brands. Together, Virgin and Strauss Water established the Virgin Strauss Water company, focusing on the UK, and with plans to expand into additional markets.
This partnership combines the vast capabilities of two multinational companies: Strauss Water’s proprietary water purification technology, products and expertise and Virgin's powerful brand, marketing capabilities and consumer insights. The company launched its brand - "Virgin Pure – Improving Life with Strauss Water", which aims to change the way families in the UK drink water by providing a tasty, great quality alternative to bottled and tap water.
About The Virgin Group:
Virgin Group is a leading international investment group and one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, Virgin has gone on to grow successful businesses in sectors ranging from transport, mobile telephony, financial services, leisure, music, renewables and health & wellness. Virgin has created more than 400 branded companies worldwide and employs approximately 50,000 people, in 30 countries.
Virgin is considered one of the the world’s most recognizable brands, in particular in the UK, the US, Canada and South Africa. The brand represents improving people’s lives while ensuring value for money, high quality, outstanding customer service, creativity and fun.