Our
Story
Our
Story
Strauss Water
Water is the source of life, the most essential element. Wherever we live, however we live, water is central to our existence and to our quality of life. At Strauss Water we believe that you and your family have the basic right to safe, clean drinking water.
Strauss Water (of the Strauss Group) is a world leading expert in water, offering top quality, great tasting, purified drinking-water solutions. We develop, produce and market environmentally-friendly, heating and cooling WaterBars for in-home and business use.
Our Vision
& Values
We promise to improve people’s lives by creating wonders out of water. This drives us every day to ensure Strauss Water customers have a constant supply of top quality water, and an exciting user experience. This is what strengthens our commitment to building and sustaining long lasting relationships so we can make sure you always have great tasting, hot and cold water that meets you and your family’s daily drinking water needs.
Our Team
"We work as a team, using the wide range of abilities within the team to strengthen each person and together to imagine the impossible and to turn it into reality.“
"As costs fall and demand rises, home water technology will become more responsive to our individual needs and smart water supply will be integral in all new homes."
At Strauss Water, we constantly challenge ourselves to DO GOOD, by creating a healthier, tastier, and more joyful water experience for our employees and each and every customer.
"Our products are changing the way people look at water and improving their health."
"People don't drink enough water. We believe that the key to change is trough POU solutions which are aligned with global consumer trends“
"We are taking advanced technologies, adapting them to the most basic ingredient – water – and trying to solve one of the world’s greatest problems - lack of safe drinking water."
"Once people have a Strauss Water product in their home, they become dedicated advocates of our products. This shows that we add meaningful value to their lives.“
"Water is the source of life, We want to be the source of quality water for a healthy life style."
We design and produce the most advanced and sophisticated products worldwide, with the best costumer experience."
Global Presence
Strauss Water Israel is the market leader for drinking water solutions for households, with over half a million customers. The company changed the way Israelis drink water at home, thanks to it’s reputable brand and unique business model.
Globally we enjoy successful collaborations, including with Haier Group in China and The Virgin Group in the UK.
About
Strauss Group
Strauss Group
Strauss Group, Israel's second largest food and beverage company, is an international corporation comprising four companies: Strauss Israel, Strauss Coffee, Strauss Water and Obela/Sabra (the PepsiCo-Strauss refrigerated dips & spreads partnership).
Strauss Group has approximately 14,000 employees operating at 26 sites in 18 countries around the world including the U.S., China, U.K., Australia, Holland, Switzerland, Germany, Russia, Poland, Romania and Brazil. Strauss Group has partnered with leading multinationals such as Danone & PepsiCo. Traded on the Tel Aviv Index, Strauss Group had in 2011 net revenues of $2.2 billion. The Group has a high credit rating of AA+.
Our history
We’ve been taking care of water for over 40 years. It all started in 1971 when Tana Industries was founded at Kibbutz Netiv Halemed Heh in Israel. The factory started as a manufacturer of metal parts for the electronics industry. Four years later, when Tana Industries acquired a plant for the manufacture of water cooling appliances, and Our journey began.
In 1978 we purchased an innovative water purification technology from the Technion Institute of Technology and developed our first water purification appliance – “Tami3”. Tami4, the next generation home water purification system launched in 1987, became the gold standard in home water purification systems in Israel and transformed Tana Industries (known as Tami4) into Israel’s market leader for drinking water solutions for households and businesses.
In the mid-2000s, Strauss Group identified the drinking water category as a significant strategic opportunity in keeping with the Group's mission to create wonders out of basics.
In 2007, the Group invested in the H2Q venture, which was initially established as a joint venture between Strauss and a group of scientists and entrepreneurs to develop water purification technologies.
In 2009, Strauss Group acquired Tana Industries and established Strauss Water, a merger between H2Q and Tana.
WITH US
Doing
Business
with Us
Business
with Us
We truly want to improve people's lives across the globe by making water safe and tasty.
As part of our ongoing global expansion, partnership is a way of life at Strauss Water. We have built successful collaborations with partners around the world such as Virgin in the UK, Haier in China, and many others.
We are always happy to collaborate with partners who are as passionate as us about bringing advanced products to our customers and building long term relationships with them.
If you are excited about collaborating with Strauss Water, please contact us at: business.development@strauss-water.com.
